The Beginning of a Bold Idea
The story of POP UNDIE started when Justin, a passionate entrepreneur with an eye for design and a heart full of ambition, noticed a gap in the market. Men's underwear was often seen as purely functional, with little thought given to how it could inspire confidence and self-expression.
Justin believed that men deserved better—something that could make them feel sexy, empowered, and comfortable all at once. From this vision, POP UNDIE was born.