Welcome to POP UNDIE — underwear that goes beyond basics.
Our Story
POP UNDIE was born from a simple belief: underwear should be more than just functional — it should be fun, expressive, and empowering.
We noticed that most men’s underwear in the market was either too plain, too conservative, or lacking personality. That’s why we created POP UNDIE: a brand that celebrates individuality, confidence, and comfort, without sacrificing bold style.
From sleek briefs to daring thongs, from everyday essentials to statement pieces, our collections are designed to bring joy and confidence to your everyday wear.
Who We Are
We’re a team of designers, creators, and underwear enthusiasts who believe self-expression starts from the inside out.
The Design Team focuses on fit and innovation — every cut, every stitch is made with comfort and confidence in mind.
The Style Curators make sure POP UNDIE reflects the latest trends in men’s fashion while staying playful and authentic.
The Customer Care Team is here for you, because we believe great service is part of great style.
Together, we’re more than just a brand — we’re a community that values freedom, individuality, and fun.
Our Mission & Vision
Mission: To redefine men’s underwear by merging comfort, quality, and bold design, helping every individual feel empowered and confident.
Vision: To build a global community where underwear isn’t just hidden clothing, but a statement of self-expression and identity.
At POP UNDIE, we dream of a world where underwear is not boring — it’s playful, sexy, and uniquely you.
What Makes Us Different
✔ Design with Personality — low-rise cuts, pouch support, sheer details, and modern fabrics that flatter and empower. ✔ Premium Quality — breathable, stretchable, and skin-friendly materials, tested for durability and comfort. ✔ Community First — we’re inspired by our customers and often feature their voices and styles on our platforms.
Join the POP UNDIE Community
We’re not just about underwear — we’re about connection.
Share your style on Instagram, TikTok, or Facebook and tag us — you might be featured on our site in the “As Seen On Social” section.
Be part of the conversation, the creativity, and the confidence that POP UNDIE stands for.
Contact Us
📧 service@popundie.com 📞 (852) 2878 8196 📍 705A SILVERCORD TOWER 2, 30 CANTON ROAD, TSIM SHA TSUI, HONG KONG ISLAND, HONG KONG, CN (CHINA)
At POP UNDIE, we’re here to make underwear exciting again. Because when you feel good underneath, you shine everywhere else.
